Function of Beauty is a personalized haircare brand that lets you customize shampoos, conditioners, and leave-in treatments based on hair type, styling goals, and even color and fragrance preferences.
All products are free from sulfates, parabens, phthalates, mineral oils, and gluten, they are also vegan and cruelty-free from animal testing.
Before you create an account with Function of Beauty, you take the hair quiz, which includes four steps: Creating your hair profile, selecting your hair goals, customizing your formula, and choosing your product size, quantity (you can get individual shampoos or conditioners or sets), and frequency of delivery. However, their short and open hair consultation can lead to users creating a formula that just doesn’t work, and some users are experiencing hair loss.