Prose is trying to cut through the industry noise and purchasing misfires by using a survey to develop a hair treatment tailored specifically to you.
The brand offers a custom shampoo, conditioner and mask, each made from a combination of 76 possible ingredients, with instructions on how and when to use each product. There’s also a pre-shampoo mask, hair oil, curl cream, leave-in conditioner, and more.
All products are free of parabens, dyes, sulfates, and other controversial or artificial ingredients. These custom products do not come cheap – an 8.5-ounce bottle of shampoo and conditioner costs between $25 and $32, depending on the formula and concentration of active ingredients, and the mask can cost between $38 and $48. Looking through reviews, the customers mention that they don’t notice any positive change in their hair, and sometimes the hair is dried out.